Motivated by the large supply needs identified in most African countries, Africa Trading Group was established in the year 2006.
Our market studies indicated that, in most cases, local distributors in each country had great difficulty accessing the quality products that their customers demanded. Africa Trading Group seized the opportunity and created our own distribution company based solely on imported goods from Europe and the United States.
Thanks to this distribution, of premium goods, Africa Trading Group quickly became known in our markets and, soon after, emerged the first opportunities of collaboration with key local distributors in each country. Our partnership with these crucial local distributors has become our main line of business, aiding us in the process of introducing and positioning new products.
Africa Trading Group has become a benchmark in our markets, for imported products (as we’re already present in a diversity of sectors, such as: food and beverages, personal hygiene, fragrances, cosmetics and hair care). Our strategic alliances, with wholesalers in these market segments, has positioned us among the leading importing companies in Africa.